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FK Sarajevo CEO Sabrina Buljubasic joins Common Goal

20.11.2019 at 15:30h

 FK Sarajevo CEO Sabrina Buljubasic joins Common Goal

Sabrina Buljubasic has become the first female CEO of a Football Club to join the Common Goal as well as the first member from the Balkan region. 

Commenting on the reasons behind her decision of joining Common Goal, Buljubasic said: “Football is a game that connects us all. I hope that my decision to be part of Common Goal will inspire others to join us, and in general lead more people from the CEE region to support social development through football.”

Buljubasic signed a contract with Common Goal last month, during the congress that was held in Sarajevo on 18th and 19th October. Common Goal representatives were present at the 1st edition of Football Congress from Central and Eastern Congress. 

The Common Goal movement has been created by streetfootballworld, the world’s leading organization in the field of football for good. Common Goal encourages professional football players, managers, officials and clubs to donate a minimum of 1% of their earnings to a shared fund that supports community organizations that use the game to advance the Global Goals.

In doing so, Common Goal aims to establish an intrinsic link between football as a business and football as a tool for social development and ensure that the game plays its role in tackling the biggest global challenges of our time - from advancing gender equality to driving jobs and growth to promote greater peace and social justice.

The movement’s long-term vision is to unlock 1% of the entire football industry’s revenues — estimated at €50 billion per year—for grassroots football NGOs that use the game to empower disadvantaged young people and their communities.

Since its inception in August 2017, 135 professional football players and managers from over 35 countries, influential football officials such as UEFA President Aleksander Čeferin, and a first professional club from the elite league in Denmark, FC Nordsjælland, have joined the Common Goal movement - generating nearly €1.5M for high-impact football NGOs around the world.